Marketing

Trade Marketing Manager – FMCG

A highly recognisable FMCG brand is now seeking a Trade Marketing Manager / Activation Manager for a 12-month contract. Working with teams in Ireland and UK Markets, this is an opportunity for growth and development in a successful global organisation. The role reports directly to the Country Manager and works closely with sales, key accounts, ecommerce and manages a series of agency relationships. This role works on a hybrid basis 50/50 work from home & office.

Responsibilities of the Trade Marketing Manager

  • Create aligned and agreed channel and sub channel strategy (work with KA, & sales managers)
  • Deliver a plan and calendar to create market share objectives within traditional retail channels
  • Create a range of outstanding trade marketing tools
  • Plan sales force priorities across sub channels
  • Link brand and shopper needs to develop compelling trade facing material
  • Develop sales force tools for success
  • Review and refine modelling to evaluate and share the strategic implications and considerations of prioritisation.
  • Assess account attractiveness and identify any strategic considerations.

Trade Marketing:

  • Develop the high level business case to support proposed trade initiatives and define the feasibility of proposed initiatives
  • Manage the full cycle calendar based on business needs

Develop Trade Initiative Plan

  • Establish the detail required to effectively implement the initiative plan.
  • Calculate the number of sales cycles required, resources per initiative and detailed activities to execute the plan.
  • Assign owners to each element of the plan to ensure accountability to the initiative plans.
  • Estimate costs of each activity or element of the initiative.

Measure Investment Returns

  • Identify key learnings from the evaluation of investment returns and share with the relevant teams.

What we are looking for in a Trade Marketing Manager

  • Proven track record of successful sales and or trade marketing experience across a number of traditional retail channels
  • Exceptional knowledge of customer and shopper dynamics across traditional retail channels.
  • Proven business planning and operational planning capabilities.
  • Proven ability to engage successfully with the senior management at group level
  • Track record of influencing sophisticated retail customers at head office level.
  • Track record of creating tools to support sales force.
  • Exceptional numerical and analytical capability demonstrated via previous roles
  • Highly developed organisational and delivery behaviour and attitudes.
  • Excellent influencing and stakeholder management skills in a complex matrix organisation.
  • Highly commercial and numerate.
  • Excellent analytical skills.

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Trade Marketing Manager – FMCG opportunity?

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