Marketing

Senior Marketing Manager (Fintech) – B2B SAAS

A leading B2B financial technology (fintech) company is now seeking a Senior Marketing Manager to lead their marketing. Reporting to the CEO, this role will strategise, develop and implement a marketing plan for the organisation at this important moment in the company’s growth trajectory. With a key focus on B2B demand generation, this is an ideal role for an analytical marketing professional to make their mark and develop their career in a high growth early-stage organisation.

Their cloud-based platform is used by global, enterprise-scale / large companies across a broad range of industries, and by thousands of users, daily.

As the business grows, they are expanding the team and are looking for a Senior Marketing Manager to lead the growth of marketing capabilities with a focus on driving demand for a portfolio of award-winning products.

This will be a key role within the business as it will be central to the growth and scaling of the business in the short to medium term.

The Candidate

The ideal candidate will have a B2B marketing background with strong digital marketing, lead generation and customer acquisition experience. They will possess a modern marketers skill-set with a keen understanding of core marketing concepts such as product messaging and positioning.

 The Role

  • Work with the senior management to build a demand generation engine that covers a mix of approaches including:
    • SEO
    • SEM
    • Email
    • Content generation
    • Content syndication
    • Website and conversion optimisation
  • Take responsibility for execution of the marketing and demand generation strategy on a day-to-day basis
  • Take ownership of results reporting and KPIs, notably web traffic and lead conversion
  • Manage marketing team comprising an analyst and designer
  • Build marketing team further if required
  • Work with product and other teams on product messaging and positioning
  • Manage third parties such as external agencies and consultants

Key Requirements

This role will be suitable for a highly capable and ambitious marketing professional with the desire to break new ground and make significant enhancements in their career.

Specifically, we will look for:

  • Demonstrated track record of success and growth in digital marketing and digital lead generation roles
  • Experience in a B2B marketing environment, ideally marketing software/ SaaS products
  • Experience with and comfortable using/ implementing marketing software tools/ systems to improve efficiency, automation and effectiveness across all marketing activities
  • Strong analysis and data management skills
  • Strong presentation, communication, and interpersonal skills
  • Energetic and motivated
  • Strong interest in finance, software, and technology
  • A degree/ third level qualification in marketing or a related subject

What is on Offer

  • Autonomy and the potential to have a large impact in a fast-growing company
  • Opportunity to build a marketing team and work with the CEO and leadership team
  • The potential to work on new product launches and new go-to-market strategies
  • A competitive salary and compensation package based on experience
  • Flexible working arrangements with a combination of WFH and in office
  • Private Health Insurance
  • Employer contributed pension scheme

Interested in the
Senior Marketing Manager (Fintech) – B2B SAAS opportunity?

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Andrew Bloom

For more information on this exciting opportunity, please contact Andrew Bloom on 016753955, 0866839311 or via email through the link provided.