Senior Campaign & Content Writer

Location: Dublin 2

Working model: Hybrid (3 days in office, 2 days work from home)

Salary: 50-55,000 depending on experience

In Brief:

A chance to step into a high-visibility content and campaigns role within an international scale-up investment & financial services business, working closely with senior leaders and shaping content that has genuine commercial impact.

You’ll have plenty of variety: from executive thought leadership and creative campaigns to digital content, SEO, AI and international marketing, with real scope to bring ideas to the table and make the role your own.

What we’re looking for:

We’re looking for an experienced writer with strong commercial instincts, excellent storytelling skills and the ability to turn complex subject matter into clear, compelling content. Ideally, you’ll have experience in financial services, investment, professional services or another sophisticated B2B environment.

The Opportunity

Our client is an international scale-up business operating within the investment and financial services sector, with an established presence across a number of global markets.

The organisation works with sophisticated professional audiences and operates in a complex, commercially driven environment where strong communication, credible thought leadership and effective marketing play an important role in growth.

They are now looking to appoint a Senior Campaign & Content Writer to join their Dublin-based team.

This is a broad, high-visibility role for an experienced writer who enjoys combining creative thinking, commercial messaging and content strategy.

You’ll work across brand, campaigns, digital content and executive communications, with the opportunity to develop ideas from initial concept through to execution and performance analysis.

The Role

This isn’t a role focused purely on producing written content to a brief.

You’ll help shape the organisation’s voice and messaging across a range of audiences and channels, working closely with senior stakeholders across marketing, commercial and business teams.

A significant part of the role will involve developing thought leadership and executive content, including ghostwriting for senior leaders and helping translate their expertise into compelling external communications.

You’ll also work across integrated campaigns, digital content, sales materials, events and lead-generation activity.

The subject matter can be technical and commercially complex, so we’re looking for someone who is naturally curious, enjoys getting to grips with unfamiliar topics and can turn complicated information into content that is clear, engaging and purposeful.

Key Responsibilities

• Develop thought-leadership articles, LinkedIn content and other communications for senior executives.
• Write and edit content across websites, landing pages, blogs, presentations, brochures and sales materials.
• Develop campaign messaging, creative concepts, headlines, propositions and calls to action.
• Create content for digital and social channels, adapting messaging for different audiences.
• Develop copy for email campaigns, nurture programmes and customer communications.
• Produce scripts and supporting materials for webinars, video, podcasts and other thought-leadership formats.
• Support product and proposition launches with compelling content and messaging.
• Adapt campaigns and communications for different international audiences and markets.
• Develop content for conferences, events and other external communications.
• Prepare leadership communications, award entries, speaker materials and press-related content.
• Work with commercial and subject-matter teams to identify compelling stories, themes and messages.
• Develop sales enablement materials including presentations, FAQs, briefing documents and one-pagers.
• Contribute ideas for new content formats, campaigns and channels.

Content, SEO & AI

The successful candidate will also bring a strong understanding of how modern content is discovered, consumed and measured.

You’ll contribute to the organisation’s search and content strategy, using data and technology to improve reach, relevance and performance.

This includes:

• Researching topics and developing content themes based on audience needs and search behaviour.
• Using SEO tools and analytics platforms to identify opportunities for growth.
• Optimising content for both conventional search and emerging AI-powered discovery.
• Keeping track of how key topics and brands are represented within AI-generated search results.
• Using AI tools to support research, brainstorming, content development and repurposing.
• Maintaining a strong editorial and fact-checking process when working with AI-generated material.
• Reviewing performance across website, search, email, CRM and social channels.
• Producing regular performance updates and using insights to inform future campaigns.
• Testing different approaches to content, messaging and distribution.

Campaign Support

You’ll work closely with marketing and commercial stakeholders to ensure content supports wider business objectives.

This could include:

• Developing campaign concepts and supporting creative.
• Writing copy for digital advertising and associated landing pages.
• Supporting go-to-market activity for new products or propositions.
• Creating materials that help commercial teams communicate effectively with clients and partners.
• Identifying opportunities to repurpose successful content across multiple channels.

The role is primarily focused on strategy, ideas, writing and messaging, rather than technical paid-media management or marketing-operations administration.

About You

We’re looking for an accomplished writer with the confidence to operate in a sophisticated business environment.

You’ll ideally bring:

• 4–8 years’ experience across content, copywriting, communications, editorial or a related field.
• Experience within investment & financial services or another B2B complex, regulated or specialist sector.
• A portfolio demonstrating a strong range of writing, including thought leadership, commercial content, campaigns and executive communications.
• Excellent copywriting and editorial skills, with a strong instinct for headlines, positioning and audience engagement.
• The ability to take complex information and turn it into concise, accessible and compelling communications.
• Strong commercial awareness and an understanding of how content can support brand, reputation, engagement and revenue.
• A proactive approach to campaign development, with the confidence to bring ideas rather than simply respond to briefs.
• Experience using AI tools as part of a modern content-development workflow.
• Good working knowledge of SEO, content analytics and digital performance.

Desirable Experience

It would be advantageous if you have experience in one or more of the following:

• Financial services, investment management, private capital or related sectors.
• Professional services, legal, property or another specialist B2B environment.
• International B2B marketing.
• Executive or founder-level ghost-writing.
• SEO and tools such as SEMrush or Google Search Console.
• GA4, CRM or email marketing platforms.
• LinkedIn-led thought leadership and social campaigns.
• Working with international audiences and multiple markets.
• Additional languages.

What’s On Offer

This is an opportunity to join an international organisation where content is treated as a commercial and strategic function, rather than simply a production service.

You’ll have exposure to senior stakeholders, work across a diverse range of subject matter and formats, and have genuine scope to influence how the organisation communicates with its audiences.

If you’re a strong writer who enjoys campaign thinking, complex subject matter, senior-level exposure and seeing your ideas translated into real commercial activity, this could be an excellent next step.