About the Company
A market-leading, Irish-owned retail group with a nationwide footprint is embarking on a major brand transformation journey. Operating across all 32 counties and supporting a large network of independent retailers, the group generates annual turnover in excess of half a billion euros. Its scale, international buying power and centralised infrastructure allow it to compete at the highest level, while preserving the independence and local history of each location.
The Opportunity
The organisation is now seeking a Senior Brand Manager to lead the development and execution of a new, unified brand strategy across a large multi-site retail estate and all customer touchpoints.
Reporting to the Marketing & Retail Director, this role offers a rare opportunity to shape, roll out and embed a brand at national scale. You will work closely with senior stakeholders, retail partners, suppliers and agencies to drive brand consistency, customer engagement and commercial performance.
This role is ideal for a strategic yet hands-on brand leader who thrives in complex, multi-stakeholder environments and enjoys seeing brand strategy come to life on the ground.
Key Responsibilities
- Develop and deliver a comprehensive brand strategy aligned to business objectives and market trends
- Own brand identity, tone of voice and visual standards across all physical and digital touchpoints
- Lead the rollout of a refreshed brand across multiple retail locations in partnership with design, fit-out and signage partners
- Support and coach internal marketing and retail teams on brand execution and best practice
- Collaborate cross-functionally with Buying, Operations and E-commerce to ensure brand alignment
- Manage external creative agencies, media partners and suppliers to deliver high-quality campaigns
- Monitor competitor activity and market dynamics to identify opportunities for differentiation
- Use customer insight, research and data to strengthen brand perception, loyalty and relevance
- Lead brand research initiatives including tracking, segmentation and insight development
- Oversee a portfolio of owned-brand products, including positioning, packaging and brand architecture
- Plan and deliver integrated, multi-channel campaigns (in-store, digital, radio, print, events)
- Set and maintain high standards in in-store visual merchandising
- Partner with Operations and retail teams to enhance the end-to-end customer experience
- Own and evolve the brand’s digital presence across web, social and CRM
- Ensure consistent messaging across all customer touchpoints
- Coordinate PR activity, partnerships, influencer collaborations and local sponsorships
What We’re Looking For
- Proven success delivering integrated brand and marketing campaigns
- Strong experience managing creative agencies and media planning
- Excellent stakeholder management, communication and influencing skills
- Confident project leader with the ability to manage multiple workstreams
- Commercially minded with a strong understanding of customer behaviour
Your Background
- Degree in Marketing, Business or a related discipline (or equivalent experience)
- 5+ years’ experience in brand management, marketing or consumer insights
- Experience working in complex or multi-site environments
- Highly collaborative with strong interpersonal skills
- Results-focused, analytical and solutions-oriented
- Exceptionally organised with strong attention to detail
- Resilient and comfortable operating in a fast-paced, evolving environment
What’s On Offer
- Performance-related bonus of up to 10%
- 8% company pension contribution and life assurance
- Company sick pay scheme
- Incremental annual leave plus two additional company days
- Hybrid working available following probation
- On-site parking
- Laptop provided
- Clear career development and progression opportunities