A Digital Performance Manager (PPC Manager) is now sought to lead the media strategy for an Irish-owned, internationally traded sports nutrition brand. This is a newly created role and will define and create the digital media strategy for the brand, bringing it in-house for the first time.
Responsibilities:
- Develop & Execute sophisticated paid media campaigns across a variety of digital platforms using native and third-party tools
- Oversee channel planning across digital placements, including search, social, display and others
- Develop in-depth, streamlined reports to showcase performance
- Manage ad technology vendors as needed to execute specific campaign work
- Work collaboratively with relevant account team members to develop and optimise campaigns
- Comfortable in Excel, experience with data visualization programs, fundamental understanding of economics & statistics
- Able to anticipate campaign results based upon prior experience / use cases of recommended strategy
- Clear attention-to-detail and organisational excellence to ensure flawless delivery of planned strategies
About you:
- Experience of executing large scale paid media programs within the major biddable digital platforms, particularly Facebook, Google (Search, YouTube, DV360), Amazon, and other paid social platforms (Twitter, Snapchat, Pinterest, LinkedIn)
- Detail-oriented, organised and strive for flawless campaign delivery
- Have an impact and feel passionate about the work that you do
- Driven and hungry for success and always want to learn more
Practical skills:
- 3-4 years experience developing and managing large scale paid social/digital campaigns with proven excellence
- Track record of successfully managing and executing digital media buying programs at scale. A proven understanding and expertise in investment strategy within the social/digital space and how to properly integrate within wider omni-channel marketing mixes
- Proven record of managing multiple projects at once and working within a collaborative team environment to get everything done efficiently
- Ability to stay highly organized and efficient in a fast-paced, rigorous work environment
