We are looking for an experienced and dynamic Marketing Specialist to join a forward-thinking company that’s passionate about making a difference in children’s education. This exciting role will have you creating the marketing strategy for educational products for 5-18 year olds, ensuring that they resonate with target audiences (teachers / schools / principals / parents) and align with commercial goals. If you’re a creative thinker with a strategic mindset and a passion for marketing, we’d love to hear from you!
This role is hybrid, based in D24 (3 days per week in office). It offers a good salary, bonus, pension and further benefits as part of a friendly, helpful and progressive team.
Key Responsibilities:
- Marketing Strategy & Execution
- Develop and execute comprehensive marketing plans to drive product awareness and adoption in the target audience (teachers / schools / principals / parents).
- Plan and lead promotional strategies for Primary and Post-Primary product categories.
- Manage advertising campaigns across multiple channels, including digital (Google Ads, social media, third-party platforms) and print.
- Create compelling marketing materials such as brochures, product content, and promotional assets.
- Collaborate with authors and internal teams to create engaging video content for product promotion.
- Campaign Management
- Set up, monitor, and optimize email marketing campaigns, generating performance reports to drive improvements.
- Update and maintain the company website, ensuring accuracy and alignment with marketing goals.
- Organize and execute webinars, collaborating with authors and presenters, and measure success using defined KPIs.
- Coordinate product surveys to gather valuable customer feedback, working closely with Sales and Commissioning teams.
- Market Insights, Research & Competition Monitoring
- Conduct market research to uncover trends and customer insights that inform marketing strategies.
- Monitor competitor activities and industry shifts to identify new opportunities for product positioning and differentiation.
- Stakeholder Collaboration
- Act as the marketing voice in Go-To-Market and Product Development teams.
- Collaborate with Sales and Commissioning teams to ensure marketing efforts align with broader objectives.
- Participate in cross-functional meetings to ensure seamless execution of marketing strategies.
- Reporting & Budget Management
- Track KPIs for marketing activities and report on campaign performance.
- Manage the marketing budget and ensure efficient spend for product promotion.
Essential Skills & Qualifications:
- Core Competencies
- Strategic Thinking: Align marketing efforts with business goals and long-term strategies.
- Creativity: Ability to create innovative, audience-focused campaigns that stand out in a competitive market.
- Communication: Strong verbal and written communication skills for engaging stakeholders at all levels.
- Analytical Skills: Data-driven approach to decision-making and campaign optimization.
- Digital Marketing Expertise: Proficient in email campaigns, webinars, paid ads, and analytics tools.
- Technical Knowledge: Experience with CMS tools (e.g., Shopify), CRM systems (e.g., Microsoft Dynamics 365), Google Ads, Google Analytics, and online survey tools (e.g., SurveyMonkey).
- Project Management: Skilled in managing multiple projects, ensuring on-time and on-budget delivery.
- Collaboration: Ability to work cross-functionally to achieve shared goals.
Candidate Requirements:
- Experience
- A strong foundation in Marketing with a formal educational background in Marketing or a related field.
- 3-5 (or more) years of experience in product marketing, with a focus on driving product success.
- Experience in publishing or education sectors is a plus.
- Personal Attributes
- Excellent influencing and interpersonal skills to build strong relationships across teams.
- A customer-centric approach with a genuine passion for the education space.
- Strong problem-solving skills, with exceptional attention to detail.
Why Join Us?
This is an incredible opportunity to shape the future of educational products and work in a dynamic, collaborative environment. If you’re looking to make a tangible impact, lead innovative marketing campaigns, and contribute to a company that values creativity and strategic thinking, apply today!
To Apply:
Please submit your CV through the link or contact us directly. We look forward to hearing from you!
