Marketing

Marketing Manger, Financial Services

Marketing Manager role Overview

Exciting new opportunity with a long established financial services company based in Dublin, now seeking their first Marketing Manager. The company has been trading in Ireland for over 75 years and has ambitious growth plans within its target markets.

This role is the first of its kind in the organisation and offers the opportunity to develop a marketing function, strategy & plan from the ground up. It is an ideal opportunity for a Marketing Specialist or Marketing Executive to take the next step in their career.

Why this role might be for you:

  • Bring your marketing expertise to create a new marketing function
  • Develop the marketing strategy implement it
  • Work across all aspects of marketing including digital, brand, events, email, social and more
  • Work with an experienced leadership team, leveraging their industry knowledge to drive marketing activity
  • Flexible working options available including part-time and work from home
  • This is initially a 1-year contract with a view to becoming a permanent role.

****Financial Services experience is not necessary for this role, though some experience in a regulated sector would be of benefit****

 The Marketing Manager will:

  • Be a keen problem solver with ability to think outside the box and find solutions.
  • Work well on own initiative and can take the lead on projects and move them forward to completion.
  • Digitally minded and enjoy utilising technology to save time.
  • Prioritise what is important, and you have a sense of urgency when it matters.
  • Keen interest in developing your digital marketing and project management skills.
  • Self-starter and eager to continuously learn, keep up to date with industry trends and explore how new trends can be introduced into the digital strategy.

 Qualifications and experience

Degree in Marketing or a business-related degree.  3-4 years’ experience working in marketing with good all-round practical experience and experience of digital.

Responsibilities as Marketing Manager

  • Digital Marketing Strategy

    • Work with different business units to understand the business and goals including revenue and operational
    • Develop a digital marketing strategy for the target market that aligns with the business goals including
      • Social media strategy
      • Content strategy
      • Email marketing strategy
      • Advertising strategy
      • Proposed Campaigns
    • Define SMART marketing goals that align to business goals
    • Identify key marketing metrics to measure ROI on digital marketing campaigns and efforts
    • Define and prioritise an implementation roadmap for the new strategy
  • Process Management

    • Define, set up and manage the processes required to implement the digital marketing strategy including
      • Blog Calendars – Planning, Copywriting, Approval and implementation
      • Social Media Calendars – Planning, Writing, Approval and Implementation
      • Campaign Schedules
      • Website Updates
    • Research and recommend tools required to support the implementation and measurement of the digital strategy that align with the roadmap
  • Vendor Management

    • Manage third party vendors and partners involved in implementing digital marketing strategy e.g. Copywriters, Website Agency…. Ensuring they are fully aware of and agree to schedules and that they deliver on time and within budget
  • Social Media

    • Research and identify the best social media channels that align with goals
    • Plan, manage, write copy and schedule social media posts for blogs, company news, promotions etc. that aligns with brand voice and brand messaging.
    • Create optimised graphics for social media that align with brand guidelines and best practice e.g. Canva
    • Monitor social media channels and respond to messages etc
  • Reporting

    • Production and presentation of a monthly report showing the business impact/ROI on tasks executed during the month.
    • Identifying what worked well and what didn’t
  • Digital Marketing Campaigns

    • Plan and manage the implementation of digital marketing campaigns that align with business goals – both revenue and operational goals
    • Develop compelling email campaigns to drive engagement and conversions with target audiences
    • Identify new opportunities for growth and plans on how to implement.
    • Work to minimise list decay and unsubscribes of email lists
    • Use data to optimise and increase email marketing performance over time.
    • Manage marketing email lists and ensure email sending reputation is preserved.  Implement segmentation to achieve the best results from email campaigns.
    • Use data insights to drive optimisation and decisions
  • Compliance

    • Ensure compliance with all relevant legislation e.g. GDPR
  • Events and Tradeshows

  • Plan marketing events or tradeshows. Plan and manage the digital and print content required.
  • Marketing assets

    • create marketing assets as required e.g. Flyers, Ad graphics etc

 

Interested in the
Marketing Manger, Financial Services opportunity?

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Andrew Bloom

For more information on this exciting opportunity, please contact Andrew Bloom on 016753955 or apply via the link.