An exciting opportunity has become available for a Marketing Manager to join a B2B Irish HealthTech organisation on a maternity cover. Due to growth in the team, the role may develop into a longer term opportunity following the initial contract.
- Join a leading Irish B2B Software organisation with a global presence
- Hybrid Working (2 days in the office, West Dublin)
- Range of benefits including pension, wellbeing and CSR days, Maternity / Paternity benefits, work abroad (20 days per year) and lots more.
We’re looking for a highly creative and organised marketing executor with first-class communication skills to effectively deliver impactful marketing campaigns to a wide
range of healthcare stakeholders. Knowledge of either technology or healthcare sector is advantageous but not essential.
Reporting to the Director of Marketing, you’ll join our small but impactful global marketing team, working with autonomy on exciting tech marketing projects and new
product launches, all wrapped in an excellent culture with hybrid working. This role would suit a Marketing Manager with (3-5 years’ experience) looking to take the next step in their career.
Planning and budgeting
- Alongside the Director of Marketing, develop and implement annual marketing strategies and plans in line with company and product objectives.
- Ensure marketing plans include the full and appropriate marketing mix to reach our audience and drive lead generation.
- Effectively track and monitor product marketing budgets to achieve optimal ROI.
- Present marketing ideas and deliverables to internal and external teams and communicate with senior leaders – including the Managing Director, Sales Director and Chief Commercial Director – about marketing programs.
PR, Branding and Positioning
- Grow awareness of the brand and product brands across our key target demographics.
- Regularly research and understand customer and market needs.
- Develop relationships with key industry stakeholders, agencies and vendors.
- Be a brand ambassador – ensure that all advertising and marketing and communications material used externally and internally is accurate and appropriately reflects the brand.
- Work with the Director of Marketing to drive media presence in online and offline publications – both product specific and corporate.
- Provide support to the People and Culture team to raise the brand internally e.g., newsletters, Town Halls and webinars.
Marketing Campaigns
- Collaborate with the Director of Marketing and marketing peers to create compelling marketing content, including website content, blog articles, white papers, case studies, videos, and social media content.
- Collaborate with sales teams to ensure marketing activity is effectively generating leads and driving product uptake and usage.
- Utilise and maximise digital marketing channels such as email marketing, social media, search engine marketing, and content marketing to reach the target audience.
- Manage the design and production of promotional materials, such as websites and brochures.
- Organise and execute events – trade shows, conferences, focus groups and webinars.
- Support the Director of Marketing with corporate campaigns where required.
Product Marketing and Market Insights
- Collaborate with technical teams to understand the features, benefits, and value propositions of our products and services.
- Collaborate with Product Owners to ensure that product branding and the user interface (UI) reflects the brand identity, delivering a cohesive and exceptional user experience across all marketing channels and product touchpoints.
- Responsibility for tracking and analysing competitor activities and industry trends to gain valuable insights to help us maintain a competitive edge in the market.
- Develop effective product launch plans and where appropriate, drive adoption and uptake of our new products with clinical users.
- Alongside the Director of Marketing, develop product positioning, messaging, and sales tools to support the sales team.
- Create product marketing materials, including product brochures, datasheets, and presentations.
Marketing Analytics and ROI
- Measure and report on the results of all projects and campaigns.
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimise accordingly.
Team
- Work collectively and collaboratively as part of a global marketing function.
- Offer mentorship and guidance to junior marketing team members