Partnering with one of Ireland’s best-known financial services brands, a household name with a large, loyal customer base, we are looking for a senior marketing leader to take ownership of integrated campaigns and communications for an interim period of 12 months.
Salary €95-100,000, 10% completion bonus.
It is a senior, highly visible role with a seat in the wider brand conversation, and the kind of contract that stands out on any CV. This role offers a top salary and completion bonus to attract those at Head of Marketing, Senior Manager or similar level. While financial services experience is not a necessity, a background in a national / international brand in utility, telecoms or similar would be significant advantage.
Why this role stands out
This isn’t a “keep the plates spinning” contract. You’ll set direction, shape the customer lifecycle strategy and lead campaigns that drive measurable commercial results, with the backing of a well-known brand and established agency partners. You’ll work with excellent flexibility (three days from home), and a completion bonus recognises your commitment through to the end.
What you’ll be doing
- Leading campaigns end to end. You’ll take integrated ATL and BTL campaigns from opportunity and objectives through creative briefing, production, launch and evaluation.
- Owning the customer lifecycle. You’ll set the customer communications strategy, annual plan and delivery calendar, and define the customer value management vision across acquisition, retention, cross-sell and win-back.
- Driving growth across the portfolio. You’ll deliver product and tactical campaigns across a broad product range, working closely with the commercial teams.
- Turning insight into action. You’ll own brand health tracking and consolidated marketing performance reporting, and turn the findings into clear recommendations that improve ROI.
- Developing marketing capability. You’ll work with internal teams to develop marketing automation functionality, improving lifecycle communications and share of wallet.
- Leading people and partners. You’ll manage and develop a Campaign & Comms Lead, and own agency relationships, budgets, timelines and governance.
- Shaping the bigger picture. You’ll contribute to brand strategy and keep consumer insight at the centre of everything the team does.
What you’ll bring
- 5+ years in senior marketing, ideally already at Head of Marketing or Senior Marketing Manager level
- A background in a fast-paced, commercially driven marketing environment, ideally with a large brand. Financial services, telecoms, energy, utilities or similar sectors would be ideal.
- A proven track record of leading integrated campaigns from strategy and creative through to best-in-class execution
- Strong knowledge of ATL creative, BTL, CRM and customer engagement, with solid digital media experience
- Strong analytical skills, and comfort turning data into decisions
- Experience managing agencies, influencing stakeholders and delivering through others
- A degree in Marketing, Business or equivalent (ideally)
- Energy, attention to detail and the ability to manage several projects at once
What’s in it for you
- A senior, high-profile role with a major Irish brand
- A 12-month contract with a completion bonus
- A genuinely flexible hybrid set-up, with 3 days from home
- Real ownership of strategy, campaigns and the customer journey
- The chance to do standout work that moves a well-loved brand forward
Interested?
If this sounds like your next move, or you’d like a confidential chat first, get in touch. I’m happy to share more about the brand and the team.
