Are you ready to make an indelible mark at a company poised for significant growth over the next five years? We’re looking for a dynamic Head of Marketing to spearhead a transformative marketing strategy, positioning the company at the forefront of the Education sector. As the first of its kind role, you’ll have the rare opportunity to shape and drive the marketing department’s direction and impact from day one. If you’re a results-driven leader with a passion for both digital and traditional marketing, this is the career-defining opportunity you’ve been waiting for.
About the Company
We are a fast-growing educational institution based in South County Dublin. It’s an exciting time to join as we build our next phase of strategic growth. Due to the nature of the role and business, the position is primarily office-based. Sector experience is not necessary, though a strong consumer understanding with both digital & brand marketing expertise is!
About the Role
As Head of Marketing, you’ll take the reins of the marketing department, creating and executing high-impact campaigns that not only elevate our brand but fuel customer engagement and revenue growth. Your strategic leadership will play a pivotal role in aligning the marketing vision with our bold, ambitious business goals. You’ll be empowered to drive significant change and innovation across the board, with support from a talented team.
Key Responsibilities
Strategic Leadership:
- Shape the company’s marketing vision and ensure its seamless integration with overarching business goals.
- Develop both long-term and short-term marketing strategies to fuel customer acquisition, retention, and revenue generation.
- Own the company’s branding, positioning, and messaging across all touchpoints, maintaining consistency and impact.
- Collaborate closely with the executive team to refine and adjust marketing objectives and KPIs, aligning with our future growth trajectory.
Campaign Development & Execution:
- Lead the creation, execution, and optimization of integrated marketing campaigns, both online and offline.
- Use data, customer insights, and market research to craft targeted campaigns that resonate with our audience.
- Oversee content production and ensure a high-quality, consistent output that aligns with the brand.
Digital & Social Media Marketing:
- Drive our digital marketing initiatives, including SEO, SEM, PPC, email marketing, and social media strategies.
- Optimize the website for improved user experience and conversion rates, playing a key role in the digital customer journey.
- Build and execute social media campaigns that expand brand visibility and deepen customer engagement.
Team Leadership & Development:
- Lead, mentor, and develop a diverse, high-performing marketing team.
- Cultivate a collaborative culture focused on achieving shared goals, with a sharp focus on individual skill development.
- Manage department resources effectively, balancing budgets, timelines, and performance metrics.
Market Research & Analysis:
- Analyse market trends, customer behaviour, and competitor activity to uncover new opportunities for growth.
- Report on marketing performance regularly, leveraging data-driven insights to optimize strategies and achieve optimal ROI.
Budget Management:
- Lead the development and management of the marketing budget, ensuring resources are allocated to meet business objectives efficiently.
- Monitor and optimize marketing spend to maximize impact and cost-efficiency.
What We’re Looking For:
- 8+ years of experience in marketing, with at least 3 years in a marketing leadership position.
- Proven expertise in creating and executing innovative marketing strategies.
- Deep understanding of digital marketing channels (SEO, SEM, PPC, Social Media, Email).
- Exceptional leadership and communication skills with a strong track record of developing high-performing teams.
- Experience with marketing automation tools, CRM platforms, and data analytics.
- A visionary thinker who thrives on solving complex problems and driving measurable results.
Why This Role is Different: This is more than just a leadership role—it’s an opportunity to define a new chapter for the company. With bold growth ambitions over the next 5 years, you’ll play a key part in shaping our future, taking marketing to new heights. You’ll have the chance to innovate, lead, and make decisions that will leave a lasting impact.
What You’ll Enjoy:
- Competitive salary and company pension
- Company events and team-building opportunities
- Ample professional growth and career advancement opportunities
- 27 annual leave days to ensure work-life balance
- Complimentary refreshments onsite to keep you energized
- Bike-to-work scheme to support sustainable commuting
Join us and be part of an exciting journey. Lead, innovate, and take our brand to the next level as we gear up for a monumental next five years. Ready to make history with us? Apply now!
