A brilliant opportunity has arisen to lead customer marketing for an amazing Irish heritage FMCG brand on their transformational journey. Reporting to the Marketing Director and managing a small team, you will manage brand-led trade marketing activities across a range of channels.
Why this Head of Customer Marketing role might be for you:
- Work with a top-class marketing team to drive customer marketing & engagement across the business
- Work on an exciting brand transformation
- Manage large scale marketing projects with your team and agency partners
- Hybrid working & flexible approach
Who we are looking for:
An experienced Brand or Trade marketing professional with a consumer-centric mindset.
The Head of Customer Marketing will:
- Manage the sell in and activation of all marketing and brand assets with customers
- Manage all branding with customers and operate as the brand guardian with customers
- Develop consumer centric seasonal campaigns which are relevant to the customer and our brand strategy
- Develop and deliver compelling customer presentations outlining how our brands can deliver for consumers
- Sharing of customer feedback internally in order to feed into the development of new innovations and brand assets
- Collaborating with brand team to identify assets required which hit a sweet spot for customers and consumers
- Collaborating with innovation team to help identify gaps in the market and share customer intelligence
- Overall project management of retail channel with close collaboration with Sales and brand teams
- Develop compelling brand stories for retail.
- Negotiate shopper marketing campaigns with retail customers
- Collaborate with the innovation and brand teams in the development of new and innovative solutions for our customers.
- Collaborate with the sales team and to develop a best in country training academy for our customers
- Manage budgets for the customer marketing team
- Manage trade marketing manager
Behaviours & skills:
- Collaborative mindset and ability to influence at all levels
- Excellent ability to manage cross functional projects with an emphasis on alignment of all stakeholders
- Results focused
- Committed and hardworking with high-level attention to detail
- Growth mindset and ‘opportunity’ approach to problem solving
- Excellent written & verbal communication skills
- Excellent knowledge of MS office including Powerpoint
- An understanding of brand and campaign management
- Creatively minded with a good eye for design.
- Efficient at prioritising, scheduling, and managing projects and managing workload to meet business deadlines
Experience:
- Minimum of 5 years’ experience in brand or trade marketing
- Experience at delivering brand or retail campaigns
- Experience in managing customer relationships
- Commercial acumen
- A 3rd level degree
