Marketing

Social Media & Marketing Executive

Social Media & Marketing Executive, Reporting to Head of Marketing

As Social Media & Marketing Executive, you will be joining an ambitious and passionate team that is tireless in creating unforgettable golf experiences and value for our clients. This is an ideal opportunity for a candidate with a passion for social media, marketing and communications. Someone who is confident and can assist in the planning and execution of online marketing strategies.

This is a permanent role offering a great salary, bonus, healthcare, pension, hybrid working.

What you’ll do as Social & Marketing Executive

  • As part of the Group marketing team, the role will involve executing a wide range of organic and paid communication campaigns
  • Help promote main brand and client brands across a selection of marketing channels.
  • Plan and distribute content across web, social media and email.
  • Work with 3rd party design agencies to develop campaign materials
  • Execute and report paid search and social campaigns.
  • Deliver a weekly series of newsletters, drafting copy and curating digital content.
  • Write copy for marketing materials and other shareable content.
  • Under the guidance of the Head of Marketing, the role provides fantastic career growth potential, particularly in developing PPC, SEO, content marketing and conversion rate optimisation skills.
  • Oversee the delivery of company promotional events.
  • Be data driven – ensure campaigns are targeted, personalised and relevant to audience groups.
  • Report digital campaign KPIs on a monthly basis.
  • Support the execution of a test and learn programme to maximise engagement and return.
  • Develop a deep understanding of our customers and how best we can meet their needs. Use feedback and campaign data to recommend how we can enhance our products, services & customer experience.
  • Work with sales and fulfilment teams to oversee the implementation of a retention and referral strategy to foster deep customer loyalty and advocacy.
  • Support the sales team by managing the design, print and production of compelling marketing collateral

Experience

  • An excellent understanding of social media platforms
  • A knowledge of golf is desirable
  • Ability to demonstrate strong written communication skills
  • Competent understanding of CRM principles and email campaign delivery
  • Basic understanding of SEO, social media, content marketing.
  • Tracking and reporting tools such as Google Analytics, Google Search Console and SEMRush.
  • Two years’ experience in a campaign delivery role at a fast-paced B2C marketing role or agency is desirable

 

Academic/Other Requirements • Marketing or Business Studies related degree • Google AdWords qualification is desirable (but not essential) • Strong understanding of Microsoft Office (Outlook, Word, Excel and PowerPoint) • Full Driving License and own car.

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Social Media & Marketing Executive opportunity?

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