Digital Marketing Manager

An exciting opportunity has arisen for a Digital Marketing Manager to join an award-winning marketing team and work on a very high profile national brand. Reporting to the Head of Digital & managing a small team, you will work on major digital campaigns to drive consumer engagement and acquisition. While this is initially a 12-18 month contract, there are great opportunities for growth and development as part of this team of 25-30 talented marketers.
The role offers an excellent salary, bonus, fully paid healthcare, hybrid working (3 days from home) 25 days annual leave, pension and a top working culture

What you’ll do as Digital Marketing Manager:

  • Devise and lead the Digital Strategy across consumer and business divisions.
  • Develop greater knowledge of digital consumption and engagement of the target audience.
  • Manage multiple key customer-facing platforms within the digital portfolio such as websites, customer apps, and an eCommerce store.
  • Keep up to date with new technologies within the industry to keep the company to the forefront of the market.
  • Monitor website and application performance using relevant tools to assist with technical departments.
  • Plan digital media campaigns and oversee all PPC, SEO, display and digital PR.
  • Report on progress and updates.
  • Review and optimise the end-to-end customer journeys, utilising cross team collaboration, A/B testing, surveys and focus groups to inform key decisions.
  • Work closely with key members of the marketing team to ensure the most accurate data is collated and used effectively to attain team objectives.
  • Create and manage KPI’s for the digital marketing area.
  • Liaise closely with key agencies and other departments in the business to define business objectives and requirements and roll out development changes.
  • Involvement in strategic projects across the business as needed.

What we are looking for in a Digital Marketing Manager:

  • A minimum of a third level qualification in Marketing or a similar field.
  • At least 5 years Digital Marketing experience in a competitive industry.
  • Previous experience of creating and implementing KPI’s and metrics and analysing results.
  • Excellent interpersonal, communication and influencing skills.
  • Previous experience of managing a budget and managing a minimum of 1 direct report.
  • Managing a small team.

Interested in the
Digital Marketing Manager opportunity?

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