Marketing

Digital Marketing Manager (Acquisition)

An experienced Digital Marketing Manager is required to oversee Acquisition Marketing for a high profile consumer brand. This is an interim role for 12 months.

Why this role?

  • Lead acquisition marketing for a high profile consumer brand with always-on campaigns and multimillion euro budgets
  • Manage a team of digital professionals (4 direct reports), across SEO, PPC and Analytics
  • Report to senior management level
  • Opportunity to work with the best tools available and great agency partners
  • Great package including 24 days holidays, healthcare, pension, product allowance, gym on site and lots more

Who are we looking for?

A digital marketing professional with experience of managing campaigns for major brands, either in-house or as an agency partner.

The Role:

This job is responsible for executing the online media strategy, driving relevant qualified traffic to the website and delivering strong commercial targets.

Accountable for:

  • Online media budget management & performance delivery across Display & Search channels.
  • Delivery of SEO, PPC & display commercial targets.
  • Online Media Strategy execution.
  • All sales-orienated digital advertising creative & comms.
  • Management of external stakeholders & media/creative agencies.
  • Management of direct report(s)

Tasks/ Duties:

  • Work with agencies to devise, review & roll out media plan to ensure it delivers on campaign objectives, target audiences and KPIs.
  • Manage the Online media budget process, re-forecasting, etc., and responsible for providing inputs to Finance.
  • Work closely with Brand & Propositions team in devising campaign and creative briefs.
  • Deliver online traffic & sales targets.
  • Deliver on our commercial targets, and successfully launch new campaigns, offers & initiatives.  Ensure that our online communications & messaging are in line with our strategy.
  • Work with third party agencies and within the Marketing team to gain consumer insight into our sales activities & performance, and adjust as required; as well as assessing & refining post-launch as part of a continuous improvement cycle.
  • Manage SEO, PPC and Display performance to ensure commercial targets are achieved.
  • Lead on refining and implementing the Online Media Strategy.
  • Demonstrate analytical and quantitative skills (including advanced ability to use tools such as Excel); ability to use hard data and metrics in relation to traffic, to back up assumptions and develop business cases.  Ability to clearly communicate data insights to others.
  • Ensure timely performance reporting and communicate to the wider business.
  • Manage direct reports, performance manage to ensure KPI’s are achieved.

Experience

  • 4/5 years’ experience in a digital/online campaign at manager level.
  • In depth understanding of SEO, PPC & Display.
  • Third party agency management experience.
  • People management experience.
  • Budget management experience.
  • Excellent analytical skills to optimise & maximise performance campaigns.
  • Excellent communication skills and ability to articulate (orally and in writing) complex and detailed information in an easy to understand manner to all levels of the company.
  • Ability to interpret data, understand market dynamics and clearly articulate strategic priorities for the business from both a commercial and customer perspective.
  • Excellent problem solving, negotiation and decision making skills required.
  • Strong presence to ensure effective communication and partnership.

Core Competencies

  • Commercial Acumen
  • Self-Starter
  • Strong Financial / Analytical Skills & Experience
  • Cross-Functional Working
  • Influencing Skills
  • Strong Communication / Presentation Skills
  • Ability to simplify where necessary – but also has strong attention to detail, the ability to understand technical complexities, and simplify as appropriate dependent on the audience.

Interested in the
Digital Marketing Manager (Acquisition) opportunity?

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Andrew Bloom

For more info, contact Andrew Bloom directly on 016753955, 0866839311 or via email through the link. I'd love to hear from you.