A leading national retail group is now seeking a Digital Marketing Executive to join the team. Reporting to the Digital Marketing Manager, the Digital Marketing Executive will be responsible for the implementation of digital marketing campaigns and digital content across all relevant online channels including: eCommerce website, social media, Google platforms, email & SMS marketing.
Why this Digital Marketing Executive role might be for you:
- Be part of the launch phase of major new ecommerce offering
- Work with an award-winning team and top agencies across digital, social, PR and media.
- Excellent career development potential with this Irish PLC with more than 50 stores nationwide.
- Join a leader in their sector and work on B2C & B2B campaigns
- Hybrid approach to work – with the option of 2-3 days per week work from home.
Knowledge & Experience
- Demonstrable experience in an eCommerce CMS platform (Magento, or similar)
- Experience in delivering high engagement social media campaigns
- Experience with Dotdigital or similar email/sms digital marketing platforms
- Demonstrable experience in Google Analytics, PPC, SEO
- Excellent organisational skills with an attention to detail
- Ability to work in a fast-paced environment & achieve tight deadlines
Key Responsibilities
- Creation of digital media assets which support the overarching marketing communications plan
- Implementing and optimising paid advertising campaigns including accurate tracking, tagging and reporting
- Day to Day monitoring of online social channels. Proactively posting content, and community management
- Administering the company’s eCommerce CMS platforms
- Creation of relevant blog content to drive engagement and enhance SEO
- Create and schedule emails based on predefined customer contact strategy
- Liaise with internal stakeholders and suppliers to promote new products achieving stated KPIs
- Liaising with third party agencies including design, PR and digital agencies
Essential Competencies
- Third Level Marketing or Digital Qualification
- 2+ years’ experience in a Digital Marketing Role
- Demonstrable experience in an eCommerce CMS platform (Magento, or similar)
Desirable Competencies
- Previously worked within a B2B or Retail environment
- Keen interest in digital technology
- Copywriting/editing and/or photography skills a plus
- Experience with an email management tool, preferably dotdigital
- Demonstrable experience in Google Analytics, PPC, SEO
