Are you a data-driven marketer with a passion for customer engagement? On behalf of a fast-growing B2C Fintech, we’re looking for a CRM Marketing Manager to join our team and transform how we connect with our customers!
About Us: Join a forward-thinking company in the fintech space, dedicated to delivering exceptional customer experiences through innovative digital marketing strategies.
Role Overview: As our CRM Marketing Manager, you will play a crucial role in leveraging customer insights to drive engagement across our Salesforce database and various marketing channels. Your expertise will help us optimize customer journeys and maximize lifetime value.
Why Join Us?
- Great starting salary, bonus (to 20%), pension, 25 days annual leave, health insurance and more
- Hybrid working: 2 days in the office (in D4, onsite parking available), 3 days work from home.
- Join at a time of growth & development
- Be part of a collaborative and innovative team.
- Play a pivotal role in shaping our digital presence.
- Opportunity to drive meaningful impact and growth.
Key Responsibilities:
- Lead the planning and implementation of direct communication strategies for both new and existing customers, reporting to the Head of Digital Marketing.
- Manage the email marketing calendar and oversee the full production of email campaigns, from creative development to deployment, optimization, and analysis.
- Develop and refine onboarding communications to maximize conversions, improve retention rates, and re-engage lapsed customers through targeted campaigns.
- Maximize the capabilities of Salesforce Marketing Cloud and explore other engagement tools, including SMS and push messaging.
- Conduct customer research and segmentation to inform marketing strategies and optimize ongoing CRM campaigns.
- Implement MVT testing to continuously improve email marketing performance, analyzing results to drive impactful changes.
- Collaborate with cross-functional teams to create a unified view of the customer and lead company-wide customer insight initiatives.
- Ensure compliance with regulatory requirements as part of our commitment to operating responsibly in a regulated industry.
What We’re Looking For:
- Experience: A minimum of 6 years in B2C and B2B digital marketing roles, specifically as a CRM Marketing Manager.
- Skills:
- Proficiency in Salesforce and other CRM technologies.
- Strong analytical skills to interpret data and make informed, data-driven decisions.
- Characteristics:
- Excellent communication and interpersonal skills to inspire and motivate teams.
- A fast-paced, results-oriented mindset with a passion for driving revenue growth.
- Knowledge of information security and regulatory requirements is essential; experience in fintech is a plus.
