Marketing

CRM & Campaign Marketing Specialist – Consumer Financial Services

Be the engine behind campaigns that reach a huge, loyal customer base. I’m partnering with one of Ireland’s best-known financial services brands to find a hands-on campaign marketer who loves making things happen. You’ll own the day-to-day delivery of integrated campaigns and customer communications, working with top agency partners and a supportive senior team, in a role where your work will be seen across the brand.

Salary €55-60,000, bonus, pension, hybrid working policy.

Why this role stands out

You’ll be at the centre of the action, turning strategy into campaigns that land. While you will lead customer campaigns, you will also have the chance to work with your manager on full TTL campaigns &  programmes. You’ll have real ownership of content and customer communications, plenty of variety across channels and products, and the chance to shape how campaigns are delivered. It’s a great step for a marketer who wants big-brand experience and visible impact!

What you’ll be doing

  • Delivering campaigns end to end. You’ll write briefs, manage timelines, coordinate creative assets and approvals, and keep ATL and product campaigns on track with the media lead.
  • Owning customer communications. Working with a CRM specialist, you’ll deliver newsletters, emails and CRM campaigns across the full product range.
  • Leading content. You’ll own the content strategy across products and touchpoints, creating content that drives engagement and hits key metrics.
  • Bringing ATL to life. You’ll coordinate and deliver the assets behind big-brand above-the-line campaigns across TV, radio, outdoor and digital, working with the media lead and agency partners so every piece lands on brief, on brand and on time.
  • Running the customer calendar. You’ll manage the annual campaign calendar for the existing customer base, and have input into targeting and scheduling.
  • Supporting sales. You’ll be the marketing go-to for sales collateral that helps channels hit their targets.
  • Measuring what matters. You’ll track campaign performance, analyse KPIs and produce regular reports with clear insights.
  • Making things better. You’ll spot opportunities to improve processes, engagement and marketing effectiveness.
  • Keeping it all running smoothly. You’ll support annual planning and budget tracking, and manage POs and invoicing.

What you’ll bring

  • 3+ years in campaign marketing, with experience across ATL and BTL channels
  • A background in a fast-paced, commercially focused environment. Financial services, telecoms, energy, utilities or similar sectors would be great, but strong campaign marketers from any sector are welcome.
  • Experience developing campaign assets that stay true to the brand
  • Strong project management and organisation, and comfort juggling several campaigns at once
  • Confidence working with campaign data and reporting
  • Experience working with agencies and stakeholders at all levels
  • Experience with CRM or marketing automation platforms (Microsoft experience is a plus)
  • A degree in Marketing, Business or equivalent (ideally)

What’s in it for you

  • Big-brand experience with a household name
  • Real ownership of campaigns, content and customer communications
  • Exposure to integrated campaigns across a broad product portfolio
  • A collaborative team with strong agency partners
  • Hybrid working
  • Bonus & Pension

Interested?

If this sounds like your next move, or you’d like a confidential chat first, get in touch. I’m happy to share more about the brand and the team.

Interested in the
CRM & Campaign Marketing Specialist – Consumer Financial Services opportunity?

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