Marketing

CRM Campaign Manager

An award-winning marketing team is now seeking applicants for the newly created role of CRM Campaign Manager.

Why this role might be for you:

  • Join a newly created team to drive on-boarding success, retention, upsell and renewal business.
  • Work with a cross-functional team to drive excellence
  • Join a high-performing, award-winning marketing team
  • Work for a great organisation with a great culture and benefits including 25 days holidays, fully paid healthcare for you and your family, generous pension contribution, gym allowance, bonus and onsite parking, all in a beautiful new office environment!

The successful candidate will be an experienced Campaign Manager who is highly results driven, extremely organised, and always striving for continuous optimisations and process improvements. You will work closely with teams internally and third parties to ensure success of retention campaigns. You will have ownership of customer retention campaigns with support available from your colleagues and Creative & Digital Agencies.

For this role you will need:

  • 3 years campaign experience
  • Experience in end to end campaign management from concept right through to post campaign analysis
  • Experience of managing campaigns across contact centres, email, SMS, DM and digital channels.

Key responsibilities

Campaign Management:

  • Manage existing retention campaigns which include: On boarding, Rewards, Upsell/Cross sell, Renewal, Save and Winback campaigns.
  • Propose and develop new retention campaigns, based on insights, and ensure effective execution and ongoing management

Analysis & Reporting:

  • Manage existing customer value reports and dashboards
  • Complete high level campaign analysis on a daily, basis looking to identify any customer trends, issues or process breakdowns and identify opportunities for improvement.
  • Report and present on customer and campaign activity KPI’s

Team work:

  • Work closely with internal and external stakeholders to ensure success of retention campaigns, gather new ideas and address any operational issues
  • Share knowledge and build strong relationships with internal and external stakeholders to gather new ideas and address any operational issues
  • Support the Customer Retention Manager in developing, managing and implementing our retention strategy across all channels for the Domestic and Commercial customer segments.

Continuous Improvement

  • Identify opportunities for process improvement in terms of increasing quality, efficiency and/or value in collaboration with key stakeholders in the sales and marketing team.
  • Champion a culture of continuous improvement and promote best practice within your own team and to stakeholders
  • Evaluate acquisition quality

Other

  • Develop and maintain a detailed knowledge of the Irish energy market as well as competitor products and propositions.
  • Involvement in relevant projects across the business as required.

Skills

Essential

  • 3 years relevant experience
  • Experience in end to end campaign management from concept right through to post campaign analysis
  • Must hold a Bachelor’s Degree in a Business or Marketing
  • Full clean driving license

Desirable Criteria

  • Experience in working in or working closely with a contact centre or outbound sales teams
  • Experience of working within the utilities industry
  • Experience of working with Adobe Suit (Adobe Campaign, Adobe Analytics)
  • Strong analytical skills and Advanced Excel

Interested in the
CRM Campaign Manager opportunity?

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Andrew Bloom

Get in touch today with Andrew Bloom on 016753955, 0866839311 or via email through the link. I'd be pleased to help.