A great opportunity has arisen for a marketing professional with a background in FMCG (Consumer Goods) or similar to manage a top portfolio of brands in the health & wellbeing category. This might suit a Brand Manager, Assistant Brand Manager, Activation Manager or Agency Account Manager with FMCG experience.
Why apply for this role:
- Work with an experienced marketing team of 10 staff
- Manage a portfolio of well-known brands
- Opportunities for training, development and progression
- Package including bonus, pension, healthcare, volunteer days, 24 days annual leave
- Hybrid working: 2 days in office, 3 days from home. Flexible policies such as “Work from home August” and more.
What will I do as Brand Manager?
Brand Planning
- Lead the local business planning process. Provide input on local requirements and assess relevancy of regional initiatives for Irish market.
- Ensure ongoing implementation of appropriate strategy for Ireland via identification of local need gaps.
- Ensure clear prioritisation on key growth drivers and making choices around appropriate investment levels.
- Set appropriate metrics & objectives and ensure that all activities meet revenue, profit and share expectations.
Market Insights
- Responsible for in-depth performance tracking including in market share and internal performance metrics on channel and customer and discuss relevant actions with the Customer Account Management and Regional Marketing Teams respectively
- Provide Regional Marketing Team with competitive information & lead local challenges
- Use data to assess success of previous campaigns/ initiatives and recommend corrective action where necessary
New Product launches
- Accurately size and assess NPD opportunity within Irish market.
- Produce and present engaging retailer sell ins designed to optimize opportunity.
- Devise pricing strategy based on consumer insight and competitive set.
- Monitor and evaluate actual vs targets (across distribution, sales, profit, share) and suggest corrective actions where needed.
Develop and implement Activation Plan
- Develop and deploy a local Activation Plan for the brand, based on planned NPI roll-outs and defined strategic brand plans.
- Collaborate with key stakeholders and Customer Account Managers to ensure execution of the plan per channel and customer based on local knowledge (trade windows, lead times, key account agreements) and in timely alignment and coordination with consumer facing activation.
- Provide pharmacy and mass sales teams with brand education and relevant detailing material.
Work closely with Customer Channel Teams & Customers
- Optimise and/ or challenge local trading strategy providing corrective action where necessary.
- Provide channel teams & customers with best-in-class training, presentational & promotional materials
- Act as marketing lead on local customer initiatives
What we are looking for?
- Bachelor’s Degree or equivalent
- Progressive experience within a relevant Marketing/Commercial/Analytic role.
- Strong experience in market share data analysis. (Experience using Kantar, Nielsen and/or IQVIA a plus)
- Affinity to operational & customer focused Consumer business
