An exciting opportunity has arisen for a B2B Marketing Specialist to join a highly successful Irish SAAS company. The company has grown to be a leader in their segment with 50 staff and a multimillion euro turnover. They wish to further their business in Ireland and grow into the UK Market. They are ambitious and proud of their excellent working culture and environment.
The ideal person will be a hands-on self-starter and, along with the Commercial Director & CEO, drive growth of the business.
The role offers the chance to work closely with the leadership team to activate a marketing plan for this successful growing business.
Who are we looking for?
An experienced B2B Marketing Professional with a minimum of 5 years experience, capable of managing a marketing function and working closely with the leadership team.
Summary of Marketing Specialist role:
- Build company brand & ensure messaging is consistent with the personality as a trusted advisor to the industry.
- Communicating with senior management about existing & new marketing activities.
- Create innovative materials & campaigns using internal & external resources.
- Responsible for optimised organic & paid SEO campaigns.
- Create & manage marketing campaigns & content calendars. Analyse & review performance & implement changes based on data.
- Confident content creator, who is happy creating video, photo, animation, social & web content (with input from subject matter experts)
- Stakeholder management.
- Social media community management.
- Create well-scripted communications for internal & external use.
- Monitor market activity & develop innovative actions to respond.
- Content updates to website; continual review & improvements to website.
- Assess marketing & sponsorship opportunities & ensure we maximise co-funding opportunities from our key suppliers & provide necessary reporting/analytics for POP.
- Analyse & report on the status of projects & campaigns, successes & opportunities for improvement.
- Assist with planning & attend internal & external events to maximise marketing opportunities.
- Be self-starting & committed to completing projects within agreed parameters.
- Use your creativity to maximise reach & engagement.
- Managing, improving & updating via trusted sources the marketing database & email distribution.
- Reviewing branding & design of content with a view to developing suggested improvements.
- Overall drive of the marketing function for the group (Ireland & UK) to ensure relevant optimum presence in our marketplace aligned with our vision & mission statement.
- Be part of a great team & help grow the business.
Requirements:
- A Degree in marketing or a related field.
- 5+ years of marketing experience.
- Excellent written and verbal communication skills with great attention to detail.
- Broad marketing skills & experiences in B2B.
- Experience with marketing automation & CRM systems.
- Proven experience developing marketing plans & campaigns.
- Strong project management, multitasking, & decision-making skills.
- A marketing mind that combines creativity & metrics-driven decision making.
- Writing intelligent campaign briefs which inspire buy-in & presenting them to diverse audiences.
- Superior communication & relationship-building skills.
- Proven project management skills, even with complex projects.
- An eye for opportunities to showcase & build the brand.
- Ability to demonstrate your initiative.
- Be a team player & a self-starter.
- Package candidate dependant.
- Hybrid working (1-2 days per week work from home)
