2025 was a competitive year for those looking for new marketing roles so here are some insights to get you started in 2026:
1. The hardest part is getting the first interview.
Screening is tough. Many marketing positions receive 100+ applicants, so small details matter more than ever.
2. Your CV has to be sharp and relevant.
Hiring managers are being highly selective. Tailor your CV to show the skills and outcomes that actually matter for that role — not everything you’ve ever done.
3. Use AI — correctly.
Don’t outsource your thinking. Generic AI-written CVs and cover letters are easy to spot. Use AI to research the company, understand the role, and sharpen your positioning.
4. Apply where you’re genuinely a fit.
It sounds obvious, but many candidates skip the essentials. If you don’t meet the majority of the core criteria, it’s unlikely you will progress — no matter how strong the rest of your background is.
5. Follow up and build real connections.
A thoughtful follow-up or LinkedIn message can still make the difference between being seen and being skipped.
The realities in 2026:
Proof beats potential. Hiring managers want evidence — metrics, examples, outcomes — not just ambition.
Versatility is valued. Marketers who can think strategically and execute are in demand.
Clarity wins. Clear positioning, clear experience, clear impact.