Digital Marketing Manager, Dublinia Viking & Medieval Experience

ABOUT DUBLINIA

Dublinia is one of Ireland’s leading heritage attractions, bringing the extraordinary stories of Viking and Medieval Dublin to life through immersive exhibitions, living history, engaging visitor experiences and authentic storytelling.

Located in the heart of Dublin’s historic quarter, Dublinia welcomes over 160,000 visitors each year from Ireland and around the world.

Dublinia is operated by The Medieval Trust, an independent not-for-profit charitable organisation established to preserve, interpret and promote Dublin’s Medieval heritage for present and future generations.

At the heart of everything we do is a commitment to authenticity and integrity. We take great pride in ensuring that our exhibitions, interpretation, storytelling and visitor experiences are grounded in robust research while embracing innovative ways to engage new audiences.

We are entering an exciting new phase of growth including a major brand refresh, investment in digital innovation, enhanced visitor experiences and the development of an ambitious long-term masterplan.

This is a rare opportunity to join Dublinia at a transformative moment. The successful candidate will help shape how one of Ireland’s most distinctive cultural attractions engages audiences, grows its reach and tells its stories in new and exciting ways.

ABOUT THE ROLE

To develop and lead Dublinia’s digital marketing strategy, growing audiences, increasing online engagement and driving revenue through compelling content, data-driven decision making and innovative digital campaigns.

The Digital Marketing Manager will lead all aspects of Dublinia’s digital presence including social media, content creation, paid advertising, website management, SEO, analytics and customer engagement.

The role requires a commercially sharp, performance-driven digital expert who can combine creativity with insight and translate data into measurable business results.

KEY RESPONSIBILITIES

Social Media & Content Creation

• Lead Dublinia’s presence across Instagram, Facebook, TikTok, LinkedIn and emerging platforms.
• Create compelling photography, reels, short-form video and behind-the-scenes content.
• Showcase Dublinia’s living history experiences, exhibitions, collections, events and people.
• Develop engaging campaigns that build brand awareness and audience loyalty.
• Build and nurture online communities.
• Develop influencer and creator partnerships.
• Stay ahead of social media trends and identify new opportunities for audience growth.

Paid Digital Campaigns & Audience Growth

• Develop and manage paid campaigns across Meta, Google and other relevant channels.
• Manage campaign budgets and maximise return on investment.
• Monitor campaign performance and optimise continuously.
• Support online ticket sales and visitor acquisition strategies.
• Develop audience segments and targeted marketing initiatives.

Website Management & Digital Experience

• Lead the management, maintenance and ongoing development of the Dublinia website.
• Ensure content remains engaging, accurate and aligned with Dublinia’s evolving brand.
• Improve user journeys and optimise online conversion.
• Manage SEO strategy and website performance.
• Coordinate website developments with external partners and suppliers.
• Identify opportunities to enhance the digital visitor experience and online engagement.

Analytics & Performance

• Develop a culture of data-driven decision making across digital marketing activities.
• Monitor and analyse website, social media and campaign performance.
• Produce regular dashboards and reports for the CEO and Senior Management Team.
• Translate audience insights into clear recommendations and actions.
• Test, learn and optimise campaigns to improve performance and return on investment.
• Identify emerging trends and opportunities to support future growth.

REQUIREMENTS

Essential:

• A minimum of five years’ experience in a senior digital marketing role with responsibility for audience growth and campaign delivery.
• Proven experience developing and implementing successful digital marketing strategies that deliver measurable business outcomes.
• Demonstrable experience managing social media channels and creating engaging digital content including photography, video and short-form content.
• Experience planning, implementing and optimising paid digital campaigns across platforms such as Meta and Google.
• Experience managing and maintaining websites and content management systems, with a strong understanding of SEO and user experience.
• Strong analytical skills with experience using digital analytics tools such as Google Analytics to evaluate performance and inform decision-making.
• Experience interpreting data and translating insights into practical actions that improve audience engagement, online conversion, and commercial performance.
• Excellent written and verbal communication skills with strong copywriting and storytelling abilities.
• Experience managing multiple projects and priorities simultaneously in a fast-paced environment.
• Strong commercial awareness with an understanding of customer journeys, digital conversion, and revenue generation.
• The ability to work independently, exercise initiatives, and contribute strategically as part of a senior management team.

Desirable:

• Experience within tourism, attractions, hospitality, heritage, culture or visitor experience sectors.
• Experience with CRM systems, audience segmentation and email marketing platforms.
• Experience managing agencies, external suppliers and creative partners.
• Experience leading website developments or digital enhancement projects.
• Knowledge of AI tools and emerging digital technologies.
• Experience presenting performance reports and recommendations to senior leadership or boards.

Skills, Attributes & Competencies:

• Strategic Thinking: Able to see the bigger picture and develop digital initiatives that support organisational objectives and long-term growth.
• Creativity & Storytelling: A natural storyteller who can create engaging content and communicate Dublinia’s stories in innovative and compelling ways.
• Commercial Acumen: Understands how digital marketing contributes to visitor growth, customer engagement and revenue generation, with a strong focus on measurable outcomes.
• Data & Analytical Skills: Confident interpreting data, identifying trends and turning insights into practical actions that improve performance.
• Audience Focus: Understands audience behaviour and is committed to creating meaningful and engaging customer experiences across all digital touchpoints.
• Initiative & Innovation: Proactive, curious and willing to explore new ideas, technologies and approaches to audience engagement.
• Project Management: Highly organised with the ability to manage multiple priorities, deliver projects on time and work effectively with internal and external stakeholders.
• Communication & Influencing: Excellent interpersonal skills with the ability to build strong relationships, influence others and communicate confidently at all levels of the organisation.
• Resilience & Adaptability: Thrives in a dynamic environment, embraces change and demonstrates flexibility in responding to new opportunities and challenges.

APPLICATIONS:

In order to be considered for this role, please apply with a Cover letter and CV (either in 1 or 2 documents) to our recruitment partner, Andrew Bloom, Director, Mint Marketing Talent at andrew@mint.ie outlining your suitability for the role. For a confidential discussion or further information, please contact Andrew directly on 0866839311 or via email. Closing date for applications is Monday 10th August at 5pm.